With a background in Biomedical Engineering and clinical research, during which she managed significant trials in the UK and Ireland, Dawn’s passion for skincare prompted a complete career shift into the beauty industry. This marked the beginning of her extensive journey, spanning over a decade. In addition to re-training, Dawn gained experience in beauty public relations, business development, and brand management for some of Ireland’s leading beauty brands, providing her with a comprehensive understanding of the industry from multiple perspectives. After collaborating with several prominent figures in the Irish aesthetic field, Dawn identified a market gap for innovative offerings and subsequently founded Floraison in 2019.

Her reputation as a facialist with a distinctive approach to skincare rapidly gained recognition nationwide and within the beauty community, earning her the title “The Smartest Skin Witch in Town” as noted by Irish Tatler.
Dawn is dedicated to discovering exceptional and effective niche brands, gaining recognition for her ability to introduce unique products from around the globe to Ireland. Many of these brands, including Ayuna, LAST, Vintner’s Daughter, and Deviant, are available exclusively at Floraison, which also proudly stocks the renowned line, Biologique Recherche.

In 2024, Dawn launched MÓINÉIR, a sister company to Floraison, focused on the distribution of premium niche brands tailored for professionals.